Today a NYC staple will once again open its doors in the Lower East Side. NY lifestyle brand ALIFE is finally back after kinda disappearing from the scene a couple years ago. ALIFE was founded in 1999 and grew to become a huge brand featuring signature clothing & footwear. Growing to 5 stores worldwide, they had the game on lock. No one really knows why the brand took a hiatus, but it don't even matter cus they are bringing real shit back to where it belongs.
Starting today, you can visit the 158 Rivington St location and ring the famous bell to begin shopping ALIFE once again. I hope they carry MOB gear again too! Look out for some major collabs, including one with Pretty Puke, who worked on the new flyers, and hopefully some more kick ass back courtyard parties too.
For those not in the NYC area, don't worry, they are launching a brand new website April 11th for all your ALIFE needs!
Check out a preview of new product below too!
158 RIVINGTON ST NY,NY